Winnipeg Comedy Festival
Design the 20th Anniversary print and digital campaign assets including concept, design, creative and production management for the 2021 Winnipeg Comedy Festival (WCF).
A long-time client, the producers of WCF, the Gas Station Arts Centre (GSAC) have counted on the skills of the team at Guppy to build on the recognizable and popular festival brand for almost 20 years. In turn, Guppy has collaborated with the GSAC to create designs and build annual campaigns around themes. Sometimes irreverent, sometimes ridiculous, but always entertaining, the annual theme is the jumping off point for Guppy’s festival concept.
20 years celebration
This year’s theme was a celebration of 20 years delivering laughs (an early campaign by Guppy) and the hundreds of comics that have made the festival a must stop on the circuit. The design focused on a diverse group of hosts and put them forward as the faces of the 20 year campaign. The 20 years visual mark was applied across all mediums, except on the promotional posters.
Half the capacity all the laughs!
2021 marked 20 years for the festival and though once again affected by the challenges of COVID, we shifted to a fall festival. Working within the mandated 50% capacity, the Festival went back live with well-attended Galas held safely at the Burton Cummings Theatre and at the Gas Station Arts Centre, where the shows were also live-streamed to a broader audience.
Deliverables & Services
- Account management
- Concept development
- Project management
- Production coordination
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 20 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.