University of Manitoba Faculty of Medicine
Challenge:
Bring a fresh design to an established magazine, MB Medicine, published by the University of Manitoba Faculty of Medicine.
Context:
Established in 1883, the University of Manitoba Medical School is the only medical school in the province and fulfills Manitoba's educational and research needs. MB Medicine Magazine is a publication of the University of Manitoba College of Medicine, Alumni and Friends. The magazine features inspiring stories of local and global pioneers who make a difference and mentor the next generation of doctors and researchers.
Result:
We took the design and layout of the publication and gave it new life. Our goal was to deliver a magazine that looked as good as the stories it presented. A clean, modern design that engaged readers brought a more professional and contemporary approach to the design and better represented a faculty of trailblazers.
Deliverables & Services
- Concept development
- Design
- Layout images/content
- Project management
The Partners
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 25 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.
Winnipeg, Manitoba
Canada
204.942.4986
info@guppydesign.com