99.9 BOB FM
Challenge:
Create 15-second ads to promote radio station CFWM-FM branded 99.9 BOB FM
Context:
CFWM-FM is a commercial radio station owned by Bell Media that broadcasts from Winnipeg, Manitoba. It airs an adult hits radio format branded as 99.9 BOB FM. BOB FM is the on-air brand of a number of FM radio stations in Canada and the United States. The BOB FM format features a mix of classic 1950s, 1960s, 1970s, 1980s and 1990s hits with some current hot adult contemporary singles.
Result:
From concept and storyboarding to illustration and animation, Guppy provided 99.9 BOB FM with 15-second ads that stood apart from the crowd by promoting the station's ongoing committment to play more of what their audience wants: 80s...90s...and more Whatever! Than Ever Before!
Deliverables & Services
- Concept development
- Storyboard
- Illustration
- Design
- Animation
- Project management
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The Partners
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 25 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.
Winnipeg, Manitoba
Canada
204.942.4986
info@guppydesign.com