Update the image of private label Best Value with a refreshed design and packaging
The North West Company owns and operates more than 40 Giant Tiger stores in Western Canada. Like many retailers, Giant Tiger carries various foods under a private label house brand, Best Value. The design objective was to improve the perception of the brand's quality, generate increased trial and purchase among shoppers.
We created a colourful, eye-catching and fun identity for the Best Value brand utilizing photography that highlights the fresh and healthy food inside. We created a brand style guide that could be used by vendors for consistency.
Deliverables & Services
- Concept development
- Art direction
- Packaging design
- Project management
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 20 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.