Equanimity Birth + Wellness Identity
Create a logo and communication package for Equanimity, a birth and wellness practice.
Equanimity Birth & Wellness offers education for expectant parents including Childbirth Education, GentleBirth workshops, the Evidence Based Birth® Childbirth Class, Doula services as well as other support classes in person and virtually for expectant parents around the Country.
Equanimity is defined as a state of psychological stability and composure which is undisturbed by experience of or exposure to emotions, pain, or other phenomena that may cause others to lose the balance of their mind. We designed the logo and look to reflect and communicate the feeling of balance and strength behind this state, using a calming colour and combining it with clean black and white text on a natural stock paper.
Deliverables & Services
- Concept development
- Art direction
- Stationary layout
- Project management
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 20 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.