Prairie Theatre Exchange
Challenge:
Design and develop the marketing and advertising campaign for Prairie Theatre Exchange’s 2019-2020 season.
Context:
In 2019, Artistic Director, Thomas Morgan Jones wanted to explore the theme of happiness. He hoped the season would provide a bright light in times of difficulty.
How could Jones know then that the 2019-2020 season would be cut short on March 16, 2020, during the run of Grand Central Station, due to COVID-19 and cancelling the final production, The Gingerbread Girl.
Result:
From the tensions of a wedding and the loss of a parent, to colonial reconciliation and the power and pain of love, we designed PTE's five play season including print, direct mail, digital and traditional advertising and social media.
Deliverables & Services
- Concept development
- Creative art direction
- Design
- Photo art direction
- Project management
More from Campaign
The Partners
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 25 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.
Winnipeg, Manitoba
Canada
204.942.4986
info@guppydesign.com