Sweet City Candy
Challenge:
Design a visual identity for a newly renamed candy store.
Context:
As one of The Forks Markets' original tenants, The Almond Tree opened in 1989. In 2016, when The Forks Market underwent renovations and opened The Common, The Almond Tree took the opportunity to change their name to Sweet City Candy and bring a fresh look to their retail operations.
Result:
We designed a visual identity for the store and its packaging that is as sweet as the candy itself. Bright, colourful and friendly, the typography design pays homage to the classic candy brands of the past while signalling the fun in store. The signage and packaging also received an update.
Deliverables & Services
- Concept development
- Design
- Typography
- Signage
More from Identity
The Partners
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 25 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.
Winnipeg, Manitoba
Canada
204.942.4986
info@guppydesign.com