Ellement Consulting Group
Challenge:
Design a fresh visual identity for an established actuarial consulting firm.
Context:
Ellement Consulting Group is a private, employee-owned, actuarial consulting firm that has been providing pension and benefit programs, administrative services, and investment consulting to clients across Canada since 1996. With over 200 years of combined experience in the admistration of benefits, pensions and investment, the firm decided to change the name, which led to the decision to refresh the established brand.
Result:
We designed a new visual identity around the three pillars of Ellements' business. Benefits. Pensions. Investment. Since then, we've applied this fresh look across external and internal communications.
Deliverables & Services
- Concept development
- Art direction
- Design
More from Identity
The Partners
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 25 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.
Winnipeg, Manitoba
Canada
204.942.4986
info@guppydesign.com