Target Zero at The Forks
Challenge:
Design of The Forks' Target Zero program including the visual identity and on site program promotion
Context:
Guppy has worked with The Forks North Portage Partnership since 2002 and has provided design solutions to many of the organization’s stakeholders including The Forks Renewal Corporation (site/destination), North Portage (commercial/renewal), The Forks Foundation (philanthropic), The Forks Market (retail) and FNP Parking. The Forks Target Zero program is a focus for the site, and promotes the organization's mandate to implement innovative and responsible environmental practices that are good for the planet and the bottom line.
Result:
The launch of the successful Target Zero program included the design of the Target Zero identity, iconography and all related on-site information and program initiatives throughout The Forks site and online.
Deliverables & Services
- Creative Direction
- Identity
- Design
- Illustration
- Info Graphics
- Signage
- Production Coordination
- Project Management
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The Partners
Since 1999, Guppy Design has built a reputation for perfectly balancing compelling, original and on-target creative design with experienced, comprehensive and friendly account and project management.
Partners Bill Crossman and Nicole Ungurian personify this delicate balance. A founding partner, Bill brings over two decades of experience to the table, leading the design direction and creative team. Nicole, a partner since 2009, has more than 25 years of project management and client service experience in the industry and ensures the smooth operation of the studio.
Together, Bill and Nicole have established trusted and productive long-term working relationships with many clients in the non-profit, public and private sectors. Guppy Design is small enough to be flexible but has the skills and experience to deliver customized solutions that connect with the market and cut through the clutter.
Winnipeg, Manitoba
Canada
204.942.4986
info@guppydesign.com